The International Surgical Group (ISG) is an esteemed organisation that fosters close personal relationships among surgeons globally. Founded with the aim of facilitating intimate exchanges of ideas and experiences, ISG values collaboration and innovation in the field of surgery.
Aim & Problem:
The aim of the project was to create a professional website for ISG’s 2024 Annual Meeting, ensuring it stood out amidst the competitive surgical industry. The problem at hand was the need for a bespoke website with deeper content to effectively engage conference delegates and showcase key information while being easy to manage for the ISG team.
Activities:
- Custom WordPress Development: Emmantech Ltd tailored a custom WordPress solution to meet ISG’s specific requirements, ensuring seamless functionality and performance.
- User Experience Design: Our team focused on crafting an intuitive user experience, prioritising ease of navigation and engagement for conference delegates.
- Web Design: We designed a visually appealing website layout that not only showcased ISG’s conference content effectively but also incorporated strategic calls-to-action for enhanced user interaction.
- Graphics Design: Engaging visual elements were meticulously designed to complement the website’s aesthetics and reinforce key messaging.
Outcomes:
- Professional Website Presence: ISG now boasts a professional, polished website for their 2024 Annual Meeting, featuring deeper content that captivates conference delegates and enhances their overall experience.
- Enhanced Engagement: The website’s intuitive design and strategic layout ensure that conference delegates are immediately drawn to key content and calls-to-action, facilitating meaningful interactions and engagement.
- Flexibility and Ease of Management: Leveraging the Elementor site builder plugin, the website offers flexibility and ease of management for the ISG team, enabling them to efficiently update and manage the site’s content.
Benefits:
- Elevated Conference Experience: The bespoke website design and deeper content offerings significantly enhance the conference experience for ISG delegates, providing them with easy access to vital information and resources.
- Improved Brand Visibility: With a standout website that effectively showcases their Annual Meeting, ISG can strengthen its brand presence and reputation within the surgical community, attracting more participants and fostering greater collaboration.
- Streamlined Operations: The ease of managing the website ensures that the ISG team can efficiently handle updates and modifications, streamlining their operations and allowing them to focus on delivering a successful event.
