How we Successfully Designed a Website for The Society for Cardiothoracic Surgery (SCTS) to meet the needs of their target audience
The Society for Cardiothoracic Surgery (SCTS) is an independent and self-funded organisation. The Society for Cardiothoracic Surgery in Great Britain and Ireland SCTS was founded in 1934 and was initially devoted to the practice of thoracic surgery, which at that time was mostly for tuberculosis. After World War II, with such pioneers as Lord Brock and Sir Thomas Holmes-Sellors, cardiac surgery was introduced and the number of cardiothoracic surgeons steadily increased.
The Society has pioneered data collection in the UK, having a register of all cardiothoracic operations since 1977. We have been unique both as a surgical specialists and within any area within medicine in the NHS to rigorously collect data on our outcomes, which have been subsequently published as reports from the National Cardiac and Thoracic Databases.The SCTS has been at the forefront of innovation and quality improvement in the NHS for the past decade.
THE NEED FOR A NEW WEBSITE
With an outdated website that was not responsive to mobile devices and tablets, SCTS needed a website that ensured that the vastly mobile users were able to access the website without the need to rely solely on desktop access.
The website targeted the overall community since medical services can be required by anyone. To capture a new audience we creatively displayed the organizations’ services. We made the website simple with few colors in the background in order not to make it overwhelming. We listened to the views of some clients to understand what their expectations are. Besides, listening to the needs and wants of our clients we picked up potentially valuable information that could help us win more clients.
WEB CONTENT IDEAS
Writing great content was important bearing in mind it was a hospital website that is very sensitive. We first made original content by understanding what the organization’s goals dreams and ideas were. Moreover making good headlines sparks interest and invites more readers. We analyzed the possible questions of our target audience and ensured that they were being captured in the web content.
The website contained sensitive client’s information hence the need for high-security measures. We ensured that the website data was not visible to cyber-criminals to avoid exploitation.